Consider the humble hoola-hoop.
Sitting in a garage by itself, it's little more than than a large ring of plastic.
Put around the waist of a person who's willing to set it in motion, the hoola-hoop is a wonder to behold.
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This weekend, lazily surfing the tube, I fell into the charms of an infomercial.
(They work especially well when you're drowsy, you know… )
This one was for the Magic Bullet, an ingenious little blender/chopper/mixer system that makes dips, shakes, sauces and more in 10 seconds or less!
More on "Rhythm: Why A Cadence And A Meter Make Your Message That Much Sweeter" by David Garfinkel
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"It is not sufficiently recognized – especially by the critics of advertising – that romance in its broad sense is the most wanted product in the world."
– James Webb Young, quoted in How to Write a Good Advertisement by Victor Schwab
More on "Every Copywriter Needs To Know This!" by David Garfinkel
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How Customer Complaints Can Make You A Fortune:
Yesterday I went shopping for luggage. This has become an annoyingly familiar experience. I go through suitcases, roller-bars, what-have-you, in record time.
Am I harder on my luggage than other people?
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Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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One of the things most if not all Internet marketers come across at least once in their lives is "spam." Whether they've used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?
More on "Common Sense Consensual Marketing" by Michel Fortin
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Does Copy Have to Follow The "Airport Rule" — That Is, No Jokes?
Last night I spoke to the Laugh Lovers Toastmasters Club in Oakland, California. It was poignant for me because the club was founded, in another format, by a friend of mine who is no longer with us on this Earth, the legendary John Cantu.
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In a few hours, my new friend Mike Lamb will interview me for his Moneyroom Internet radio show. Mike comes from the world of "real radio" — he was a major-market DJ in several cities — and I'm excited about the whole thing!
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It cuts across all forms of personal communication: writing copy; speaking; face-to-face selling; chit-chat at the grocery store; even lookin' for love at the local saloon.
It's the need to put yourself in the story. To shed anonymity. To let people know who YOU are.
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My friend Craig Perrine and I were talking yesterday, and Craig told me about someone who had visited his Web site and sent him back a report card.
It's hard to send red marks through an email, but this well-meaning visitor told Craig about the misspelled words and grammatical mistakes on his site.
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Fortune Magazine Names Meg Whitman, ebay CEO, as the "Most Powerful Woman in Business."
What This Means to You as a Marketer and Copywriter…
Congratulations to my San Francisco Bay Area neighbor Meg Whitman for receiving this honor.
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