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Archive for the ‘Heroes Copywriter Joe Vitale’ Category


"Q&A about Guaranteed Outcome Marketing!" by Joe Vitale

A three-step approach to getting sales. Traditional marketing sometimes uses a 2-step approach: Often an ad or radio spot to get leads, then a sales letter or salesperson to make the close. I use E-DR Publicity (explained below), the Internet (targeted, NOT spam), and hypnotic sales letters (explained below) to guarantee results. I also use some of the ten principles from my outrageous marketing tapeset from Nightingale-Conant to insure your results. In short, Guaranteed Outcome Marketing is at least a three-fold strategy designed for your business.

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"The Power of Your Ego in Writing Online Copy!" by Joe Vitale

I obey one main rule when writing copy for the online world: Get out of my ego and into my reader's ego. It's a basic marketing truth that shouldn't be violated anywhere. Yet it's violated every day online.

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"Don't Read This Article!" by Dr. Joe Vitale

I'm sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say "Don't spill the milk" means you'll spill the milk. They say your mind doesn't respond to "don't" and in fact skips over it. As a result, you end up seeing the rest of the statement as a command. You then spill the milk.

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Look Backward To See Forward! by Joe Vitale

Too many business leaders are looking to the future and shaking in their shoes. They fear intense competition. The new century. Change. Technology. Price wars. Product limitations. Employee turnover. Unsatisfied customers. The list goes on.

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A New Way to Evaluate the Marketing Potential of Your Book — Before You Print It by Joe Vitale

How can you tell if your book will sell well before you even print it?

I get asked that question more than nearly any other. If I knew the answer, I'd be one rich man. While you can somewhat test titles and book ideas by taking classified ads in targeted publications and seeing what results you get, actually discovering if your book will sell or not is a completely new marketing challenge. Most manufacturers of products can perform test runs of their items and see if the public wants them. Most authors and publishers, on the other hand, just jump in with their finished book and hope for the best.

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"The Hypnotic Power of Confusion!" by Joe Vitale

Did you walk to work or carry a lunch?"

Huh?

My father asked me that question more than 25 years ago. I still remember it. Why? Because it's a ridiculous question.

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"Where to Send Your News Releases for Best Results!" by Joe "Mr. Fire!" Vitale

As I've said many times before, the media desperately wants news. About 80% of what you see in the papers and on TV was planted by people like you and me who wanted publicity.

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